TED Talk | Seth Godin - Week 5

| How to get your Ideas Spread |

Seth Godin

One of the most important things to do in the field of creativity is to spread your ideas, and there are several ways this can be done efficiently. Seth Godin thinks that the success of anything, is not just based on how good the idea is, but also how well you spread the idea. Previously, the only thing companies had to do to sell products, was spend money on digital advertisements. This ‘TV Industrial Complex’ is not valid and doesn't work in today’s market. The problem faced nowadays is that there are too many options and thus not enough time to advertise all the products, therefore, people just stick to their usual product and ignore all the advertisements. The only way to overcome this is to make your product remarkable, and make it standout, which makes it more important than being ‘good’ but boring. One should always ‘sell to those who are listening’. Therefore, from here, knowledge of a product will spread to the majority that would have ignored it if they were originally the ones targeted. Thus targeting the right audience is very important.

- Artonomist -

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